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Article
Publication date: 28 February 2019

Jae-Ahm Park, Jun-Mo Sung, Jae-Man Son, Kyunga Na and Suk-Kyu Kim

The purpose of this paper is to examine the relationships among an individual athlete’s brand equity, overall spectator satisfaction at sporting events and behavioral intentions.

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Abstract

Purpose

The purpose of this paper is to examine the relationships among an individual athlete’s brand equity, overall spectator satisfaction at sporting events and behavioral intentions.

Design/methodology/approach

The convenience sampling method was used when approaching potential participants among spectators of the LG Whisen Rhythmic All Stars 2013, a sporting event in which celebrated sports players perform choreographed dance routines. A total of 350 surveys were completed in Go-Yang, South Korea. Of the surveys collected, 20 were discarded due to excessive missing values, resulting in 330 usable surveys.

Findings

Using structural equation modeling, this study found that the brand equity of an individual athlete positively and directly affects the overall sporting event satisfaction and behavioral intentions, including re-purchase and word-of-mouth intentions among event attendees, which are factors that are mediated indirectly by satisfaction.

Originality/value

This study shows that the brand equity of an individual athlete can increase the spectator satisfaction levels in a similar manner to the brand equity of a sports team or product.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 5 June 2017

Kyoo Bae Park and Min Jae Park

The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral…

Abstract

Purpose

The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral intention using performance expectation and customer satisfaction as mediators.

Design/methodology/approach

The study employs data collected from an anonymous survey on 185 customers who visited the PB centers. The study employs confirmatory factor analysis methods following a path analysis and structural equation modeling for testing research hypotheses with stepwise moderating effect test.

Findings

The results indicate that superiority in interaction quality of premium asset management services has a positive influence on customer satisfaction and performance expectations, and these quality factors also show a positive influence on the intent to maintain relationships and even referral intentions. The results also show that customers with larger asset sizes only have mediocre intentions to refer bank services to people around them.

Practical implications

Marketing positions, which remain faithful to the asset management obligation to fulfill a stable profit rate through constant interactive processes based on a trusting relationship between the customer and dedicated staff member that forms over time, can be a basis for service quality that can secure mid-to-long-term competition superiority in financial firms that offer asset management services.

Originality/value

This study focuses on whether interaction factors that form the quality of services for customized premium asset management through the bank’s dedicated staff member have a positive influence on customer satisfaction and referral intentions. Based on this analysis, the authors presented strategic implications on conditions that financial firms must focus on in order to secure competitiveness.

Details

International Journal of Bank Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 13 February 2019

Mijung Kang and Min Jae Park

Heuristics are used in the judgment and decision-making process of bank employees; however, discussions and research on the type or range of judgmental heuristics are very…

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Abstract

Purpose

Heuristics are used in the judgment and decision-making process of bank employees; however, discussions and research on the type or range of judgmental heuristics are very difficult to find throughout the world. In light of this, the purpose of this paper is to empirically analyze what types of heuristics are used in bank employees’ judgment and decision-making processes and the extent to which those types of heuristics prevent rational decision making due to the systematic biases they generate. In particular, this study aims to conduct empirical research based on various scenarios related to the banking industry.

Design/methodology/approach

To examine the heuristics in decision-making circumstances and the level of subsequent biases, the present study narrowed the scope of research to the three main types of heuristics introduced by Tversky and Kahneman (1974), namely, representativeness heuristics, availability heuristics and anchoring and adjustment heuristics. To analyze the bank employees’ decision making, this study specifically investigated the level of decision-making heuristics and the level of bias by focusing on these three types of heuristics. This study targeted bank employees who either sell financial products or are engaged in customer service work at a real/physical bank.

Findings

For representativeness heuristics, this study found bank employees’ judgment of probability was influenced by biases, such as insensitivity to prior probability, insensitivity to sample size, misconception of chance and insensitivity to predictability. Regarding availability heuristics, it found that bank employees judge the probability of events based on the ease of recalling an event instead of the actual frequency of the event, and so they fall prey to systematic biases. Finally, regarding anchoring and adjustment heuristics, this study found that employees fall prey to judgment biases as they judge the probability of conjunctive events and disjunctive events based on anchoring and insufficient adjustment.

Originality/value

Although people who are well-trained in statistics can avoid rudimentary errors, they fall prey to biased judgment at a similar level to those who are not properly trained in statistics when it comes to more complicated and ambiguous issues. It clearly indicates that it is risky to determine that financial experts would be more rational than the general public in making various judgments required in the policy-making process. To conclude, it is imperative to recognize the existence of heuristics-based systematic biases in the judgment and decision-making process and, furthermore, to reinforce the education and training system to improve bank employees’ rational choice and judgment ability.

Details

International Journal of Bank Marketing, vol. 37 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 16 January 2019

Dae Bong Kim and Min Jae Park

This study aims to empirically examine the conditions for latecomers to successfully pursue path-creating catch-up strategies. In particular, the company is divided into two…

Abstract

Purpose

This study aims to empirically examine the conditions for latecomers to successfully pursue path-creating catch-up strategies. In particular, the company is divided into two conditions: the external environment, which refers to the gap in the market share between the leaders and latecomers, and the internal capacities of the company, such as the company’s absorptive capacity, re-combinative capabilities and technological innovation leadership.

Design/methodology/approach

Because firms supported by the government tend to be conservative in their decision-making and technology development strategies, governmental assistance is likely to negatively affect path-creating catch-up strategies. This study surveyed small to medium enterprises in the Korea IT industry and analyzed the latecomers’ catch-up strategies from internal and external environment perspectives.

Findings

After ensuring its innovation capacity by developing of internal capacity, it turned out to lead to path-creative catch-up strategy and market disparity and government dependence moderates this relation. While market disparity has a positive moderation effect, government dependence showed a negative moderation effect.

Originality/value

The authors proposed and tested hypotheses of how a firm’s path-creative catch-up strategy is adopted and succeeds. Regarding the internal conditions, the authors statistically proved that absorptive capabilities, re-combinative capabilities and technology innovation leadership are important factors for a firm’s technology innovation capacity.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 11 no. 2
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 23 June 2023

Pattanaporn Chatjuthamard, Sirimon Treepongkaruna, Pornsit Jiraporn and Keun Jae Park

Exploiting a novel measure of innovation, the authors investigate whether independent directors improve innovation efficiency. This novel measure of innovation captures the extent…

Abstract

Purpose

Exploiting a novel measure of innovation, the authors investigate whether independent directors improve innovation efficiency. This novel measure of innovation captures the extent to which the firm generates revenue from its research & development and is, therefore, more economically meaningful. The authors also use a text-based measure of innovation.

Design/methodology/approach

The authors rely on a quasi-natural experiment based on the passage of the Sarbanes-Oxley Act of 2002 that compelled certain firms to raise board independence. The difference-in-difference analysis is far less vulnerable to endogeneity and is more likely to show a causal influence, rather than a mere association.

Findings

The results show that more independent directors improve innovation efficiency significantly. Specifically, firms forced to raise board independence experienced a much higher increase in innovation than those not required to change their board composition. The authors also explore another novel measure of innovation, a text-based metric of innovation.

Originality/value

The research is original in several ways. First, the authors take advantage of an exogenous regulatory shock as a quasi-natural experiment. This approach is far less susceptible to endogeneity. Second, the authors use a novel measure of innovation efficiency, i.e. research quotient, which is more economically meaningful. Finally, the authors use a unique measure of innovation derived from powerful textual analysis.

Details

Corporate Governance: The International Journal of Business in Society, vol. 23 no. 7
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 14 February 2022

Young-Min Kwon, Sung-Boo Hong, Jae-Sang Park and Yu-Been Lee

The purpose of this study is to use the individual blade pitch control (IBC), reduce actively both the rotor hub vibratory loads and airframe vibration responses for the…

Abstract

Purpose

The purpose of this study is to use the individual blade pitch control (IBC), reduce actively both the rotor hub vibratory loads and airframe vibration responses for the lift-offset compound helicopter at a high-speed flight condition.

Design/methodology/approach

The Sikorsky X2 technology demonstrator (X2TD) is used as the lift-offset compound helicopter. The X2TD lift-offset rotor is modelled and its rotor hub vibratory loads at a flight speed of 250 knots are predicted using a rotorcraft comprehensive analysis code, CAMRAD II, and the airframe structural dynamics is represented with a finite element analysis code, MSC.NASTRAN. When the propulsive trim methodology is applied for rotor trim, the best input condition for IBC using multiple harmonic inputs is searched to reduce the rotor vibration, while the rotor aerodynamic performance (the rotor effective lift-to-drag ratio) is improved or maintained at least. Finally, the reduction in airframe vibration responses is investigated when the best input condition for IBC with multiple harmonics is applied to the lift-offset rotor.

Findings

When the IBC with the single harmonic input using the 2/rev actuation frequency, amplitude of 2° and control phase angle of 120° (2P/2°/120°) is considered for X2TD rotor, the rotor vibration is reduced by about 26.37% only and the rotor effective lift-to-drag ratio increases slightly by 0.98%. When X2TD rotor uses the IBC with multiple harmonic inputs (2P/2°/45° + 5P/1°/90°), the rotor hub vibratory loads and airframe vibration responses are reduced by 44.69% and from 0.48 to 79.10%, respectively, while rotor effective lift-to-drag ratio is improved by 0.77%, as compared to the baseline without IBC.

Originality/value

This study is the first study to use the 2/rev actuation for IBC to the four-bladed lift-offset coaxial rotor and to investigate to obtain simultaneously the rotor vibration reduction, rotor performance improvement and airframe vibration reduction, using IBC with multiple harmonic inputs.

Article
Publication date: 3 October 2016

Jae-Sang Park and Young Jung Kee

This paper aims to compare the comprehensive rotorcraft analyses using the two different blade section property data sets for the blade natural frequencies, airloads, elastic…

Abstract

Purpose

This paper aims to compare the comprehensive rotorcraft analyses using the two different blade section property data sets for the blade natural frequencies, airloads, elastic deformations, the trimmed rotor pitch control angles and the blade structural loads of a small-scale model rotor in a blade vortex interaction (BVI) phenomenon.

Design/methodology/approach

The two different blade section property data sets for the first Higher-harmonic control Aeroacoustic Rotor Test (HART-I) are considered for the present rotor aeromechanics analyses. One is the blade property data set using the predicted values which is one of the estimated data sets used for the previous validation works. The other data set uses the measured values for an uninstrumented blade. A comprehensive rotorcraft analysis code, CAMRAD II (comprehensive analytical model of rotorcraft aerodynamics and dynamics II), is used to predict the rotor aeromechanics such as the blade natural frequencies, airloads, elastic deformations, the trimmed rotor pitch control angles and the blade structural loads for the three test cases with and without higher-harmonic control pitch inputs. In CAMRAD II modelling with the two different blade property data sets, the blade is represented as a geometrically nonlinear elastic beam, and the multiple-trailer wake with consolidation model is used to consider more elaborately the BVI effect in low-speed descending flight. The aeromechanics analysis result sets using the two different blade section property data sets are compared with each other as well as are correlated with the wind-tunnel test data.

Findings

The predicted blade natural frequencies using the two different blade section property data sets at non-rotating condition are quite similar to each other except for the natural frequency in the fourth flap mode. However, the natural frequencies using the predicted blade properties at nominal rotating condition are lower than those with the measured blade properties except for the second lead-lag frequency. The trimmed collective pitch control angle with the predicted blade properties is higher than both the wind-tunnel test data and the result using the measured blade properties in all the three test cases. The two different blade property data sets both give reasonable predictions on the blade section normal forces with BVI in the three test cases, and the two analysis results are reasonably similar to each other. The blade elastic deformations at the tip using the measured blade properties are correlated more closely with the wind-tunnel test data than those using the predicted blade properties in most correlation examples. In addition, the predictions of blade structural loads can be slightly or moderately improved by using the measured blade properties particularly for the oscillatory flap bending moments. Finally, the movement of the sectional centre of gravity location of the uninstrumented blade has a moderate influence on the blade elastic twist at the tip in the baseline case and the oscillatory flap bending moment in the minimum noise case.

Practical implications

The present comparison study on rotor aeromechanics analyses using the two different blade property data sets will show the influence of blade section properties on rotor aeromechanics analysis.

Originality/value

This paper is the first attempt to compare the aeromechanics analysis results using the two different blade section property data sets for all three test cases (baseline, minimum noise and minimum vibration) of HART-I in low-speed descending flight.

Details

Aircraft Engineering and Aerospace Technology, vol. 88 no. 6
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 5 March 2020

Ji Yeon Kim and Min Jae Park

The purpose of this study is to investigate critical factors needed for an internal environment conducive to entrepreneurial activity. Also, this study aims to suggest improved…

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Abstract

Purpose

The purpose of this study is to investigate critical factors needed for an internal environment conducive to entrepreneurial activity. Also, this study aims to suggest improved measurement items that can be applied to national corporations in the national management environment where is much interested in the implementation of corporate entrepreneurship.

Design/methodology/approach

In particular, by using the corporate entrepreneurship assessment instrument (CEAI) and through the Delphi and analytical hierarchy process (AHP) surveys on the group of corporate entrepreneurship experts, a comparative analysis among the emergent four kinds of types is deducted with main internal environmental factors of corporate entrepreneurship activities in South Korea.

Findings

This study contributes to the decision-making of many organizations about new business directions and success factors to gain new growth opportunities with corporate entrepreneurship activities according to each of their own internal environment status. As a result of the AHP analysis on the opportunist type, work discretion was revealed as the most significant factor. Furthermore, the avoiding identical work approach/steps, the subjective work assessment and the opportunities to practice one’s own style were all recognized as crucial enough to occupy the top to fourth place in the overall importance priority.

Originality/value

Academically, the local organizational environmental critical factors based on an existing CEAI were issued by allowing the AHP survey with specific scenarios per corporate entrepreneurship activity. This can be applied through various means to benefit many organizations looking for continuous growth and innovation based on corporate entrepreneurship.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 13 no. 1
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 3 October 2023

Keqing Zhong and Jae Park

This policy review paper is an analysis of the Double Reduction Policy (DRP) of China that was promulgated in July 2021. It looks into its rationale as well as different…

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Abstract

Purpose

This policy review paper is an analysis of the Double Reduction Policy (DRP) of China that was promulgated in July 2021. It looks into its rationale as well as different stakeholders' early reactions to the policy.

Design/methodology/approach

Critical policy analysis (CPA) method was used to identify (1) the artefacts, such as language, objects and acts, that were significant carriers of the DRP; (2) communities of meaning, interpretation, speech and practice that are relevant to the DRP and its implementation; (3) the local discourses relevant to the DRP; and (4) the tension points and their conceptual sources (affective, cognitive and/or moral) by different DRP stakeholders. As per the comparative education field, this paper compares the pre-DRP and post-DRP periods to tease out how the policy affects different stakeholders of education.

Findings

The DRP in China could be attributed to diverse factors such as demography, socialist economic and developmental visions and manpower structure. The implementation of the DRP has generated uneven reactions among different stakeholders and geographical regions both in speed and scale. While education stakeholders have no choice but to adopt the policy, they face challenges derived from a sudden halt of private educational resources and subsequent increased duties of parents and schools.

Originality/value

The significance of this early policy analysis lies in offering an insight into education development in China by analysing and deliberating the DRP from different perspectives.

Details

International Journal of Comparative Education and Development, vol. 25 no. 3/4
Type: Research Article
ISSN: 2396-7404

Keywords

Article
Publication date: 19 May 2023

Jae-Woo Park, Saeyeon Roh, Hyunmi Jang and Young-Joon Seo

This study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a…

Abstract

Purpose

This study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a model to analyse the relationship between operational and financial performance and airport characteristics.

Design/methodology/approach

This study uses a quantitative analysis approach. The Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and entropy weight were utilised to analyse 17 airports in three Airports Council International regions: Asia, Europe and North America. Through operational and financial factors, these sample airports identified the most efficiently operated airports from 2016 to 2019.

Findings

Overall, Asian airports were superior in operational and financial efficiency. Unlike operating performance, the sample airport’s financial and total performance results show a similar trend. There were no noticeable changes in operational factors. Therefore, differences in financial variables for each airport may affect the total performance.

Practical implications

This study provides insightful implications for airport policymakers to establish a standardised information disclosure foundation for consistent analysis and encourage airports to provide this information.

Originality/value

The adoption of Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) to debt ratio and EBITDA per passenger, which had previously been underutilised in the previous study as financial factors, demonstrated differences between airports for airport stakeholders. In addition, the study presented a model that facilitates producing more intuitive results using TOPSIS, which was relatively underutilised compared to other methodologies such as date envelopment analysis.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

Keywords

1 – 10 of 583